Personal Services on Robin Road
Whether a fitness centre, physiotherapist, mechanic, driving instructor, garden pond landscaper, etc, if you have customers then you will have a need to engage with them to assure that they keep coming back – and recommend you to others.
Yours are the types of services where you – as the provider – will have accumulated a treasure trove of knowledge, best practice and tips over the years.
There is also no end of information available on your subject across the interweb of things … people can look up just about anything and there will be selection of pages from which to choose.
Some will be useful. Others will immediately be clear that they are a waste of time.
And some will come across as being credible but will not be.
But, where you have a relationship with your clients and contacts, you can effectively take ownership of this space.
Create an inventory of all the topics and themes that tend to be written about within your field and find some good source material for each.
Assess it for quality, accuracy and, most important, whether you agree with what the piece is saying … or write up your own thoughts on the topic.
Select an image that best represents you … then assemble it into the one place so that it becomes an encyclopaedia of information that you can present. Inform your customers and contacts and they’ll come to your place instead of conducting a general web search.
Create and send a regular, proactive information piece that continues to inform and raise one’s understanding of a topical issue.
It is this information that will form the foundation for Robin Road for communications and engagement in personal services. To share your experience with your customers and to create that element of qualitative distinction between you and others who provide similar services.